The needs for outdoor barbecue and cooking products are surging as outdoor barbecue and cooking has become one of the scenarios of trendy social activities following the diversifying lifestyles and the increasing number of people participating in outdoor camping. In addition to the long-lasting barbecue culture in Europe and Americas regions, the outdoor cooker business competition in the Asia-Pacific region also intensifies, with a transformation toward high energy efficiency, environmental protection and customization in the outdoor and patio product market. As the data indicated, barbecue consumers are becoming younger, and the global market scale of outdoor cooking is estimated to amount to USD 9.73 billion by 2031, bringing numerous emerging opportunities to the global outdoor equipment market.

Under such background, the Asia Barbecue Expo 2026 will run at China Import and Export Fair Complex in Guangzhou for 3 days starting from May 15, 2026. The Expo grasps the new trend of outdoor leisure living, and aims to establish a comprehensive international trade platform for domestic outdoor barbecue and cooking brands to demonstrate their new and quality products, expand marketing networks, and connect themselves with international markets. The Expo commits to collecting various resources and thereby enhances the new development of patio economy within China and explores business opportunities for the outdoor market around the world.

Focusing on all gardening and outdoor living markets and driven by outdoor economy and patio economy, the Asia Barbecue Expo 2026 will bring together more than 600 participating brands and 50,000 professional visitors with over 1,000 new and quality product displayed. The Expo will cover 30,000 square meters to fully demonstrate the latest products and technologies across the chain including equipment and supporting equipment of outdoor barbecue and cooking. The Expo will also run simultaneously with multiple exhibitions themed flowers and gardening, patio decoration, garden landscape, garden machinery, WPC and wooden-structure houses, garden products, pool and spa. They will jointly establish a one-stop commercial and trade platform covering the industrial chain of global outdoor and gardening equipment market for global customers to render assistance in expanding outdoor economy zones, thereby achieving overseas expansion, marketing and lead generation for such customers.

Meanwhile, the Expo keeps abreast with the latest social trends, and will set up an on-site outdoor barbecue bazzar, an outdoor kitchen bazzar and multiple commercial exchange events to develop a holistic space for real-life consuming experience scenario and interaction, establishing a face-to-face exchange platform for trade stakeholders to enhance the co-operation and mutual benefits within the industry.