Concurrent Events & Activities During the exhibition, a diverse lineup of meetings and activities will be held, including:

1. Keynote Speeches Featuring authoritative researchers, investors, and business leaders who will provide macro-level insights into consumer trends, F&B industry policies, and digital transformation strategies.

2. Thematic Seminars Focused sessions covering key industry topics:

• Talent development in the barbecue industry.

• Creating new consumption scenarios for barbecue outlets.

• Innovation in barbecue ingredients and presentation.

• Building robust supply chains and industrial chains.

• Innovative employment and staffing models.

3. Industry Dialogues Roundtable discussions featuring founders of top barbecue brands to explore the path toward branding and chain expansion (franchising).

4. Interactive Experience Zone An Outdoor Food Culture Festival co-hosted by Michelin-starred chefs and popular influencers (KOLs), featuring barbecue cooking demonstrations, culinary tutorials, and food tasting sessions.

5. Global Business Matchmaking Exclusive matchmaking sessions for international procurement. We are organizing buyer delegations from Southeast Asia, the Middle East, Europe, and other regions to connect deeply with exhibitors, providing vital support for enterprises looking to expand into overseas markets.

6. E-commerce Sourcing Sessions Major e-commerce platforms will bring their procurement teams to the site to select products, facilitating direct trade cooperation and sales channels.