Traeger Grills Reports Q3 Fiscal 2025 Growth and Accelerates Supply Chain Shift Away from China

In its Third Quarter Fiscal 2025 financial results released on November 5, 2025, Traeger, Inc. (NYSE: COOK), the innovator of the wood pellet grill, reported a revenue increase of 2.7% to $125.4 million. Despite the growth, the company emphasized its ongoing strategic transformation plan, "Project Gravity."

Crucially for the manufacturing sector, CEO Jeremy Andrus highlighted that Traeger is aggressively diversifying its supply chain. The company explicitly stated its goal to achieve a "meaningful production shift" outside of China by the end of 2026. This move is driven by the need to mitigate tariff risks and optimize global logistics. Alongside this, Traeger continues to invest heavily in IoT and smart grilling technologies to maintain its premium market position against competitors like Weber.