The National Barbecue & Grilling Association (NBBQA) is a non-profit trade organization dedicated to the business of barbecue. Unlike HPBA which focuses heavily on hardware manufacturing, NBBQA serves the broader business ecosystem, including restaurateurs, caterers, competition teams, cookbook authors, and suppliers of rubs and sauces.

Key Goals:

• Education: They provide educational resources on culinary techniques, business management for BBQ restaurants, and marketing strategies.

• Networking: The association acts as a bridge connecting the culinary side of the industry with equipment manufacturers.

• Awards of Excellence: They host annual awards that recognize the best BBQ products (sauces, rubs, tools) in the industry, which can be a significant marketing endorsement for winners.

Website: www.nbbqa.org